At Alt, we appreciate that you are trusting us with information that is important to you and we want to be transparent about how we use it.Here we describe the privacy practices for our devices, applications, software, websites, APIs, products, and services (the “Services”). You will learn about the data we collect, how we use it, the controls we give you over your information and the measures we take to keep it safe.
The information we collect falls into 2 categories: “Customer Product Data” and “Marketing Data”.
Customer Product Data means all information, data, content or other materials inputted into or processed using Alt’s SaaS platforms (Products), allowing Alt’s customers to access and use its Products. This data is governed and controlled by a Services Agreement between Alt and its Client (Agreement), signed by the parties for an agreed term. Under such Agreements, the parties acknowledge and agree that Alt may access, receive, generate, store and/or otherwise process personal data relating to its Product to provide the services to its customer, and/or otherwise fulfil its obligations in accordance with the Agreement.
Where, under such an Agreement, Alt is required to process personal data including names, addresses, other contact information, it will do so as the “data processor” with the customer as the “data controller”, in full compliance with the applicable Data Protection Legislation.
Marketing Data is primarily data needed for outbound communication. The personal information we collect about you comes from GDPR compliant sources, subscriptions to content that we produce, or information that is available publicly online. This may include your name, telephone number and email address.
Alt does not sell or rent personal data to marketing organisations or third parties with which we have no affiliation. We only share your information with the following trusted entities:
Our companies: Access to personal information within Alt and our group of companies is restricted to those individuals who have a need to access the information for our business purposes.
Suppliers and subcontractors: We keep your information confidential, but may disclose it to a limited number of our suppliers or subcontractors insofar as it is reasonably necessary for the purposes set out in this privacy policy. However, this is on the basis that they have agreed to safeguard this information.
Our service providers: This includes external third-party service providers, such as accountants, auditors, lawyers and other outside professional advisors. However, this is only on the basis that they have agreed to safeguard this information and only to the extent it is essentially required to fulfil their service provision.
Government authorities: we may disclose your information to the extent that we are required to do so by law, which may include government bodies and law enforcement agencies.
Customer Product Data: Alt acknowledges and agrees that it has rights and obligations under applicable Data Protection Legislation. In processing any personal data with its customers for the provision of its SaaS Products, Alt will process the data only to the extent, and in such a manner, as is necessary for the purposes of the customer Agreement and in accordance with the customer’s lawful written instructions. Alt shall not process, nor permit the processing, of the data for any other purpose. If Alt is unsure as to the parameters of the instructions issued by customer and/or believes that the customer’s instructions may conflict with the requirements of Data Protection Legislation, Alt may contact the customer for clarification.
Marketing Data: We will process your personal information when it is in our legitimate interest to do so and when these interests are not overridden by your data protection rights. As applicable, we will use information about you for keeping you informed on developments in relation to Alt Products; how this may relate to you and your organisation and how Alt is creating new Products to match these developments. This may involve explaining how we are delivering our current solution to our customers, how we are improving existing products and developing new ones. We may use third parties to assist us with this.
Customer Product Data: Your rights to access and control your data will be defined and agreed within the relevant Agreement. Alt will implement the appropriate processes and systems to ensure compliance with these rights. Furthermore, we will provide our customers with reasonable cooperation and assistance in carrying out privacy impact assessments or otherwise to demonstrate compliance with Data Protection Legislation. On notification of a potential or actual data security breach, Alt would provide the reasonable and appropriate cooperation and assistance necessary to fully investigate such a breach. If you have a question regarding how your personal data is managed or used, you should direct your enquiry to the Alt customer who is using our Product.
Marketing Data: You have the following rights over the way we process personal data relating to you. We aim to comply without undue delay:
Customer Product Data: Alt will only hold personal data to the extent needed to deliver its Product under the customer Agreement. On the customer’s request, Alt will return or destroy all personal data it has in its possession and delete existing copies unless applicable law requires on-going storage of the personal data.
Marketing Data: We will cease use of your data for marketing purposes where we have not communicated with you for more than 2 years.
